The HTC One (M8) Reviewby Anand Lal Shimpi & Joshua Ho on March 26, 2014 7:00 PM EST
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- HTC One
HTC remains one of few Android OEMs insanely focused on design. Even dating back to the origins of the One brand in 2012 with the One X and One S, HTC clearly saw design where others were more focused on cost optimization. Only time will tell which is the more viable long term business strategy, but in the interim we’ve seen two generations of well crafted devices from what would otherwise be thought of as a highly unlikely source. With its roots in the ODM/OEM space, HTC is one of very few ODM turned retail success stories that we’ve seen come out of Taiwan. ASUS is the closest and only real comparison I can make.
As its name implies, the goal of the One brand was to have a device that anyone, anywhere in the world could ask for and know they were getting an excellent experience. Although HTC sort of flubbed the original intent by introducing multiple derivatives (One X, One S, One X+), it was the beginning of relief from the sort of Android OEM spaghetti we saw not too long ago. With the One brand, HTC brought focus to its product line.
Last year HTC took a significant step towards evolving the brand into one true flagship device, aptly named the One. Once again there were derivatives (One mini and One max), but the messaging was far less confusing this time around. If you wanted small you got the mini, if you wanted big you got the max, otherwise all you needed to ask for was the One.
With last year’s One (codenamed M7), HTC was incredibly ambitious. Embracing a nearly all metal design and opting for a much lower resolution, but larger format rear camera sensor, the One was not only bold but quite costly to make. With the premium smartphone market dominated by Apple and Samsung, and the rest of the world headed to lower cost devices, it was a risky proposition. From a product standpoint, I’d consider the M7 One a success. A year ago I found myself calling it the best Android phone I’d ever used.
It didn’t take long for my obsession to shift to the Moto X, and then the Nexus 5, although neither delivered the overall camera experience of the One. Neither device came close to equaling HTC on the design front either, although I maintain Motorola did a great job with in hand feel. Although I found myself moving to newer devices since my time with the One last year, anytime I picked up the old M7 I was quickly reminded that HTC built a device unlike any other in the Android space. It just needed a refresh.
It’s been leaked beyond belief, but in case you haven’t seen it by now this is the M8, the new HTC One:
It’s taller and slightly wider than last year’s model (with a correspondingly larger 5” 1080p display), but all at roughly the same thickness. The all metal chassis is back, but with more metal. If you remove the display and internals, HTC claims the M8 chassis is now 90% metal compared to 70% with the M7. There is a weight impact, but the M8 never feels heavy at 160 grams.
The plastic ring around the M7 is gone, replaced with a single piece of aluminum that curves around the body. With the exception of a strip along the top edge, BoomSound speaker grills and some narrow strips on the back for antennas, the M8 is all metal.
The M8’s surface is a bit smoother than the M7, and there’s now a nice horizontal brushed effect in the gunmetal gray finish. The device is still every bit as wonderful to hold as its predecessor. The design is different, and overall I’d consider it better. For those who care about material feel and design it’s clearly a level above what you see on the market at this price point.
The device will be available in three different colors: Gunmetal Gray (what I was sampled), Glacial Silver and Amber Gold.
HTC also ditched the two fixed capacitive buttons, which was a pain point for some with the M7. Instead we have up to four on-screen buttons at the bottom of the display: back, home, multitasking, and menu as appropriate.
Appearances are meaningless if the device doesn’t have the hardware to back it up, and thankfully the M8 is an upgrade almost entirely across the board. I threw the relevant spec differences into the table below:
|HTC One (2013)||HTC One (M8)|
|SoC||APQ8064AB 1.7 GHz Snapdragon 600||MSM8974ABv3 2.3 GHz Snapdragon 801|
|RAM/NAND||2 GB LPDDR2, 32/64GB NAND||2GB LPDDR3, 16/32GB NAND + microSD|
|Display||4.7” SLCD3 1080p||5” 1080p LCD|
|Network||2G / 3G / 4G LTE (Qualcomm MDM9x15 UE Category 3 LTE)||2G / 3G / 4G LTE (Qualcomm MDM9x25 UE Category 4 LTE)|
|Dimensions||137.4 x 68.2 x 9.3mm max / 4mm min, 143 grams||146.36 x 70.6 x 9.35mm max, 160 grams|
|Camera||4.0 MP (2688 × 1520) Rear Facing with 2.0 µm pixels, 1/3" CMOS size, F/2.0, 28mm (35mm effective), 2.1 MP front facing||4.0 MP (2688 × 1520) Rear Facing with 2.0 µm pixels, 1/3" CMOS size, F/2.0, 28mm (35mm effective) and rear depth camera, 5MP f/2.0 FFC|
|Battery||2300 mAh (8.74 Whr)||2600 mAh (9.88 Whr)|
|OS||Android 4.4 with Sense 5.5||Android 4.4 with Sense 6|
|Connectivity||802.11a/b/g/n/ac + BT 4.0, USB2.0, GPS/GNSS, MHL, DLNA, NFC||802.11a/b/g/n/ac + BT 4.0, USB2.0, GPS/GNSS, MHL, DLNA, NFC|
There’s a faster (and more power efficient SoC), a larger battery, and a higher resolution front facing camera. BoomSound gets a new amp and better sounding speakers, there's also a new dual color flash and a well integrated micro SD card slot (one that doesn't require a removable back). If you were pleased with last year’s One, chances are that you’ll be very happy with this one. If, however, you weren’t totally sold on the M7’s 4MP UltraPixel camera there’s a bit of bad news.
The story of last year’s One revolved around HTC’s decision to use a larger format 4MP camera sensor instead of moving to a higher megapixel sensor with smaller pixels. It was a polarizing tradeoff, but one that was somewhat validated by Apple with its choice of maintaining resolution but increasing pixel/sensor size with the 5s. The most obvious fix for those who had issues with the lack of spatial resolution with last year’s One would be to go to a higher resolution sensor, without going as far as Samsung and LG. Unfortunately, without the buying power of a company like Apple, HTC is left to pick from those sensors that are more widely available. In other words, options are limited.
The solution this round was to keep the rear sensor from the M7 (without OIS), and augment it with another rear facing camera module. I’ll get to the use of the second sensor in a bit, but ultimately that’s the going to be the biggest friction point with the new One. Those customers who were happy with the M7’s camera will be pleased this round, but those who wanted a slight bump in spatial resolution will be left wanting more.
Cellular Bands and What’s Launching
I’m aware of seven different M8 SKUs launching today. In the US, AT&T, T-Mobile, Sprint and Verizon are all getting the new HTC One. Verizon had immediate availability in stores 2 hours after launch, while AT&T and Sprint were available online the same day. All three operators should have devices by April 11th. T-Mobile is the exception as it won’t have the M8 in stores until next month.
Google will be taking preorders for the Google Play Edition of the new One today. Despite shipping with GPE Android, HTC claims the GPE M8 will support Duo Cam via HTC’s APIs (perhaps via a modified AOSP camera app?).
As far as I can tell only the AT&T and Google Play Edition SKUs support carrier aggregation. The two SKUs are quite similar from a cellular standpoint, with the AT&T model locking out UMTS band 4 to discourage movement to T-Mobile.
|HTC One (M8) Cellular Band Support|
|FCC ID||Operator/Region Target||CDMA Bands||GSM||WCDMA||LTE||CA|
|NM80P6B100||EMEA||-||850, 900, 1800, 1900||850, 900, 1900, 2100||3, 7, 8, 20||-|
|NM80P6B120||AT&T||-||850, 900, 1800, 1900||850, 1900, 2100||2, 4, 5, 7, 17||4+17, 2+17|
|NM80P6B130||T-Mobile||-||850, 900, 1800, 1900||850, AWS, 1900, 2100||4, 17||-|
|NM80P6B200||Verizon||800, 1900||850, 900, 1800, 1900||850, 900, 1900, 2100||4, 7, 13||-|
|NM80P6B700||Sprint||800, 1900||850, 900, 1800, 1900||850, 1900, 2100||25, 26, 41||-|
|NM80P6B160||Canada||-||850, 900, 1800, 1900||850, AWS, 1900, 2100||4, 7, 17||-|
|NM80P6B170||Google Play Edition||-||850, 900, 1800, 1900||850, AWS, 1900, 2100||2, 4, 5, 7, 17||4+17, 2+17|
With the exception of the Sprint SKU, all of the remaining M8 SKUs feature Qualcomm’s QFE11xx envelop power tracker. In addition, all SKUs with the exception of the T-Mobile and Sprint devices use Qualcomm’s QFE15xx antenna matching tuner. None of the M8s use the CMOS power amps and it’s still too early for the rest of Qualcomm’s RF360 platform. Unfortunately this present refresh comes a little too early for Qualcomm’s next-generation Category 6 LTE 9x35 modem.
Launching with immediate availability in the US and UK, with other regions following in the coming weeks, is an incredibly difficult feat to pull off. It also helps explain why there were so many leaks leading up to today’s launch. The real trick is timing launch availability and sampling so you don’t have operator partners spoiling your launch, but that’s a challenge for another day.
Inside the One’s box you’ll find the usual suspects: earbuds, USB cable and charger. New this round is you’ll find a simple case in your box. The included case is a no frills design, but it’s awesome to find something like that in the box these days.
HTC will gladly sell you one of their Double Dip, Flip or new Dot View cases. The former now includes two sets of top/bottom colors with each case. The Dot View case is interesting as it enables some glance usage models, but without an AMOLED display I’m curious about the power impact.
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fokka - Wednesday, March 26, 2014 - linksame here. i had hoped they keep it the same size and the bigger screen will be compensated by the on screen buttons. but seeing this huge black bar with the htc logo under the screen just about puts me off considering the new one is almost 1cm taller than the old.
the problem is now that the m8 is here i would also feel dumb for buying an m7, the battery and sd slot alone are big selling points for me. but man is this thing big...
madwolfa - Wednesday, March 26, 2014 - linkRemaining happy camper with my M7.. M8 is not a worthy upgrade for me.. Guess shoulda wait for M9. I have another year of contract anyway.
hangfirew8 - Wednesday, March 26, 2014 - linkMy feelings as well, the M8 is a good fast phone, but I'm happy with my fast-enough M7. I still wish for a better still camera but the video is indeed good and it looks like we'll have to wait for the M9 to get the 6-8MP we need to make UltraPixel both sensitive and detailed.
puremind - Saturday, March 29, 2014 - linkTake the new HTC One Mini. It will probably fit thebill
hangfirew8 - Saturday, March 29, 2014 - linkConsidering how much less the original Mini was compared to the M7, I doubt the new Mini will be better than my M7- which would make it better than the One M8.
UltraWide - Wednesday, March 26, 2014 - linkHTC needs to make sure to follow up with prompt Android updates and not drop support for phones like the ONE X+, etc.
At the end of the day, I will probably check out the HTC One M8, praise it for all the great points highlighted in this article and just buy the Galaxy S5 because it makes less sacrifices in the name of design.
tipoo - Wednesday, March 26, 2014 - linkThey did really well with 2013 One updates, I don't know as much about the One X but I think that got pretty good update speeds too.
sigmatau - Wednesday, March 26, 2014 - link"HTC clearly saw design where others were more focused on cost optimization."
Not sure if that matters when "cost optimization" is not passed on to the customer. When they came out, the Galaxy S4 cost more than the HTC One.
Death666Angel - Friday, March 28, 2014 - linkThat's almost solely a function of hype/demand. After the great success of the Galaxy S2, Samsung had its bed made and simply needed to offer the new phone with everything a bit improved. Because of HTCs horrible marketing and naming scheme, they didn't have the same level of branding, so their new releases aren't nearly as covered, hyped and sought after.
But as I said in my own comment, now the HTC M7 is the priciest of the former flagship phones, coming in at 410€ for the 32GB version, with the other brands bein 300 to 330€ for their 16GB versions. If you compare like to like, it is a bit closer.
hangfirew8 - Saturday, March 29, 2014 - linkSavings from the cost optimization goes into Marketing.