ASRock has uploaded a video to its YouTube channel that promotes its upcoming Phantom Gaming brand. While the footage does not say anything directly, some of the elements shown in the video imply that the company is about to introduce its first graphics cards.

The video epicts a set of various features and contours of different shapes and colors along with words “Fast”, “Mysterious”, and “Unpredictable”. No actual product is exposed and the adjectives rather imply on general features of the Phantom Gaming brand than on a particular device. Meanwhile, some of the things shown in the video clearly demonstrate a dual-fan cooling system of a graphics adapter as well as an auxilary PCIe power connector.

The market of video cards is a mixed bag these days. On the one hand, demand for these products is growing because of the rise of PC gaming and because of crypto currency mining enthusiasm. On the other hand, the competition is tough and allocation of GPUs is difficult for many reasons. ASRock is well known by gamers (and miners) for its motherboards, so introducing a separate brand for this audience is certainly not going to hurt. Meanwhile, we’ll see how ASRock manages to compete against established players on a very saturated market.

ASRock was spun off from ASUS in 2002 in order to compete for the inexpensive motherboard market. In the mid-2000s, the company began to expand its product lineups moving upstream and eventually participating in the same segments as ASUS. Ultimately, ASRock became a part of Pegatron (another former subsidiary of ASUS) and started offering miniature consumer PCs, servers, industrial PCs, routers and so on. Apparently, in the coming weeks the company is going to expand its product portfolio with graphics cards (and, perhaps, other products that belong to the gaming category), taking another step towards its parent company.

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Source: ASRock/YouTube

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  • ಬುಲ್ವಿಂಕಲ್ ಜೆ ಮೂಸ್ - Monday, March 19, 2018 - link

    “Mysterious”, and “Unpredictable”

    Just what I was looking for........says nobody!
  • chrnochime - Monday, March 19, 2018 - link

    You=everyone so yeah good job with that blanket statement.
    Try harder next time mkay?
  • chrnochime - Monday, March 19, 2018 - link

    You!= everyone
  • Sttm - Monday, March 19, 2018 - link

    You want your graphics card to be mysterious and unpredictable? I quite like the fact that mine is well known and predictable.
  • Mr Perfect - Monday, March 19, 2018 - link

    Hush, he's busy trolling.
  • ಬುಲ್ವಿಂಕಲ್ ಜೆ ಮೂಸ್ - Monday, March 19, 2018 - link

    "You=everyone" ???

    Can't find where I used those words in my post

    Try harder next time mkay?
  • Retycint - Monday, March 19, 2018 - link

    He's saying that just because you think it's unnecessary and stupid doesn't mean that everyone thinks so, which you clearly implied in your original statement. That being said, I'd much rather have a predictable graphics card that works ex actly like it's supposed to
  • Eggrenade - Monday, March 19, 2018 - link

    “Mysterious” and “unpredictable” are not traits I look for when buying gaming hardware.
  • deepblue08 - Monday, March 19, 2018 - link

    You never know the boost clock you are going to get!

    Jokes aside, maybe they meant to say something else, but the English translation was poor?
  • webdoctors - Monday, March 19, 2018 - link

    Right now all dGPUs are phantom cards, I can't find any GTX1060 6GB cards under $300, that's ridiculous. The markup OVER MSRP for a year old product is SAD.

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