Not being shy to take some gambles, this one appears to be its biggest yet: Honor is going to be developing both TVs and display scalers for the consumer market. Today at a briefing Honor disclosed some minor details about its new Honghu 818 chipset, which it states will be the driving force behind its push into consumer televisions.

The company stated that more details will be given at its Developer Conference in Songshan next week, but the preview details included that the processor will have an 8-core design, feature Huawei’s NPU machine learning silicon, audio optimization through the Histen technology, and a variety of decoding and upscaling features.

On the list of the ‘seven advanced image processing technologies’ includes HDR, super resolution (upscaling), noise reduction, dynamic contrast improvement, auto color management, local dimming, and motion estimation/motion compensation for high-frame rate interpolation. None of these technologies are new, but having them together in one accelerated implementation is going to be a cornerstone of this market in the future.

Honor also previewed a mock-up of a television display with a pop-up camera, showcasing how these devices could be used for face-to-face interactions. The company wasn’t saying much today, but it sounds like they’ll be producing a reference display design that might be used for other companies to work on, or selling the devices themselves. We might see the platform be the first to introduce a new OS from Huawei, so it will be interesting to see how common streaming services support the new platform.

There are a number of high-resolution focused AI-enabled optimization display processors on the market already, such as Sony’s X1, Samsung’s Quantum Processor, and LG’s Alpha 9.  Honor’s take on this market relating to the processor will be next week, with perhaps a device or two on display at IFA in early September.

Related Reading

Comments Locked


View All Comments

  • webdoctors - Tuesday, July 30, 2019 - link

    Will it blur dissidents automatically from the TV and censor Tiananmen automatically?
  • neblogai - Tuesday, July 30, 2019 - link

    It sounds like it's time to put you in a 'reeducation camp'.
  • SydneyBlue120d - Tuesday, July 30, 2019 - link

    Can we have:
    Dolby Vision HDR
    AV1 decoding
    HDMI 2.1
    Displayport 2.0
    WiFi 6 with WPA3
  • PeachNCream - Tuesday, July 30, 2019 - link

    Go for it! Not sure who would really bother buying once since watching TV isn't so much a thing these days with fewer and fewer households bothering with large and expensive display panels like these, but more competition is helpful at driving down costs even in a niche market like this one.
  • wr3zzz - Tuesday, July 30, 2019 - link

    Question: Do chips like Sony's X1 and LG's Alpha9 matter if I use the TV as a PC monitor? What do they do that GPU does not?
  • sophianike - Wednesday, August 7, 2019 - link

    Honor is developing display scales for both TV and the consumer market. It is going to use the 7 advanced image-processing technologies for visual experience from all aspects. We work at deal with writing projects. Consumers try to new advanced technology according to their wants and needs.
  • andrewsymond - Friday, September 27, 2019 - link provides essay writing help for Singaporean students, who have to face difficulties in fulfilling their work in English in their personal study.
  • naomiyang - Tuesday, October 29, 2019 - link

    Our expert writers are capable of writing on any affordable paper, no matter how complex. Moreover, they are not known to have missed a delivery date. Indeed, because we believe we provide such great affordable paper writing service, a refund within 14 days after order delivery if we are late. Therefore, you can rely on our fast and efficient writing service. Visit
  • NSingh - Tuesday, June 9, 2020 - link

    Really nice post. Thank you so much for sharing.
    Schoolzpro app that allows teachers to teach, test and <a href="">assess students</a> on a single platform. <a href="">Online assessments</a> are not something we should have, they're something we must have and we must start promoting them in all educational institutes.
  • NSingh - Tuesday, June 9, 2020 - link

    Website URL:

Log in

Don't have an account? Sign up now