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  • The Chill Blueberry - Thursday, December 13, 2018 - link

    Ahh, finally an SSD that can take the hot air in my case and blow cold air on my CPU! Can't wait to see what 2019 will bring us!
  • jeremyshaw - Thursday, December 13, 2018 - link

    The SSD isn't even installed, in that image. Talk about a bad photoshop.
  • willis936 - Thursday, December 13, 2018 - link

    They've broken through the longstanding physics problem of reversing entropy and were even so humble as to not flaunt it as the major accomplishment in their marketing materials.
  • diehardmacfan - Thursday, December 13, 2018 - link

    You're thinking small. I'm getting an array of these to replace my AC.
  • Santoval - Thursday, December 13, 2018 - link

    ADATA broke the second law of thermodynamics via a single poorly rendered image. That's quite an achievement indeed.
  • FunBunny2 - Friday, December 14, 2018 - link

    be kind. everyone knows that if you can imagine it, you can do it. like levitating. or eating brussel sprouts.
  • PeachNCream - Thursday, December 13, 2018 - link

    The fast looking car disjointedly floating above the surface of a road inside a tunnel while expelling a blue glow from its exhaust system is one of the most original ways of conveying the idea of a speedy computer product that I've ever seen. Everyone knows that computer data storage is basically comparable to transportation in every way. I'm surprised that no other company has thought up a similar marketing strategy yet. I have no doubt that the car image will land almost as many sales as the unheard of idea of putting a letter X in the product name.
  • Bravadu - Thursday, December 13, 2018 - link

    Dude, can your SSD support a car on top of it?

    Jokes aside, I think that Adata makes solid, competitive stuff. Its SX8200 NVMe SSD is pretty good.
  • Valantar - Friday, December 14, 2018 - link

    I find it especially interesting that the tunnel the car is floating through is very clearly a railway/light rail tunnel. I suspect that is done to showcase the versatility of the drive - "Not only is it as fast as a supercar, but it's as versatile as a flying supercar that can navigate railway tunnels!"
  • jonup - Friday, December 14, 2018 - link

    you forgot to mention that the car is going straight while the wheels are fully locked to the left.

    @Bravadu, ADATA also launched SX8200 PRO the other day with the same controller. Which brings up the other geniusity of ADATA - having virtually the same drives marketed under two different products. Like SX8200 and S11 were virtually the same, SX8200 PRO and S11 PRO are identical.
  • surt - Tuesday, December 18, 2018 - link

    In fairness to the graphic designer, wheel direction becomes relatively unimportant once your car is flying.
  • Mahigan - Saturday, January 4, 2020 - link

    Yes, identical. Except one has a heatsink and the other doesn't. This is perfect. Some motherboards come with an NVME heatspreader while some don't.

    So I used SX8200 Pro drives for my Gigabyte AORUS motherboards (placing them under the included NVME heatsinks) and then used the Gammix S11 Pro on a PCIe NVME expansion card I bought off Ebay which works well due to the S11 Pro's included heatsink.

    Voila.

    I like that you can get either model. The SX8200 Pro does come with an optional heatsink though. Just in case.

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